Imagining cars

Imagination drives progress. Fiat design has created its own time and has
anticipated its forms.


9 times car of the year

4 golden compasses

3 new models in 2012

New 500






Fiat 501

Building futures


over 100 years of history

and passion

9 times winner of

car of the year

with 400 universities

fiat research centre

11% lower co2 emissions

compared to 2009 vehicles

15% of its total energy consumption

comes from renewable energy

Technological innovation is at the heart of every one of our projects. We innovate to enhance the quality of driving, to ensure the safety and security of our customers and to further improve our relationship with the environment.

For more than a century, we have been driving our passion forward. We have invested that passion in our products, technologies, companies, branches, markets and groups. We have helped to change the world and we have changed with the world. We have travelled roads and made others travel them.

For more than a century, we have been building a passion. Some people call them vehicles. But we like to call them ideas, because with a passion for ideas, we can go far.